Merida is the capital of the Yucatan region, as well as a cultural city of great historical and architectural interest.

Merida represents the Mexican city with the highest percentage of people with Mayan origins, about 60% of the whole population. It is also called "The White City", thanks to its buildings made by stones and mortar. Merida was founded upon the ruins of the ancient Mayan city of Tho. The current name derives from the Spanish city of Merida; the city center is very impressive and the tourist can't miss a sightseeing of the Cathedral of San Ildefonso, dating back to 1598 and considered the oldest in Central America, the Government Palace and the Museum of Contemporary Art.

Merida is a vibrant and modern city that boasts many cafés, restaurants and wineries scattered throughout the center, and shops and shopping centers which are located along the main street called Paseo de Montejo.